{"id":405,"date":"2026-01-29T18:11:33","date_gmt":"2026-01-29T17:11:33","guid":{"rendered":"https:\/\/www.dyses.it\/2026\/?page_id=405"},"modified":"2026-04-01T13:42:06","modified_gmt":"2026-04-01T11:42:06","slug":"design-and-brand-identity","status":"publish","type":"page","link":"https:\/\/www.dyses.it\/2026\/design-and-brand-identity\/","title":{"rendered":"DESIGN AND BRAND IDENTITY"},"content":{"rendered":"\n
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All graphic materials for DySES 2026 \u2014 including flyers, badges, certificates, and visual identity elements \u2014 are conceived and designed by Architect Ludovico Mascia<\/strong>.<\/p>\n\n\n\n

\u201cSorridete a chi continua a dirvi che due rette parallele non si incontrano mai<\/em>\u201d – Ludovico Mascia<\/em>
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“Signed and drawn is certainly Ludovico Mascia’s creative paradigm; he experiments and utilizes various levels of expression with multi-varied and multi-material integrative techniques, sublimating two-dimensional, three-dimensional, and multi-dimensional aspects with acumen. All this is evoked in a representational space that begins with the chromatic tones of black and white and then rarefies into zonal integrals that are always dense and highly evident. Tracing, arguing, and declining unexpected compositional registers; designing new visual ambitions in a clarity of emotional score, at times duly linear, then deliberately exponential, are his production guidelines. He always expresses his eclectic point of view globally, envisioning additive material scenarios, marking them with great self-denial and varied strokes; adding that touch of experience that leads his productions to ever-new experimental and meta-communicative destinations. These are safe harbors for his productive navigation; strong in that integrated alliteration, which engages experiences within that expressive range whose open extremes are multidimensional graphics on the one hand, and next-generation artistic design on the other.\u201d <\/p>\n\n\n\n

Critical text by Amalia Silvestri.<\/p>\n<\/blockquote>\n\n\n\n

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The idea of the logo<\/h2>\n\n\n\n
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This was the first idea of our logo. The idea to gather DySES people in the wonderful setting of Naples, with its lights, colours, sounds and voices.<\/p>\n\n\n\n

Napul\u2019\u00e8 nu suonn e mille culure!<\/em> <\/p>\n\n\n\n

Massimo Squillante<\/p>\n<\/div><\/div>\n\n\n\n

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The generative nature of the logo<\/h2>\n\n\n
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All graphic materials for DySES 2026 \u2014 including flyers, badges, certificates, and visual identity elements \u2014 are conceived and designed by Architect Ludovico Mascia. \u201cSorridete a chi continua a dirvi che due rette parallele non si incontrano mai\u201d – Ludovico Mascia “Signed and drawn is certainly Ludovico Mascia’s creative paradigm; […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"_kadence_starter_templates_imported_post":false,"footnotes":""},"class_list":["post-405","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dyses.it\/2026\/wp-json\/wp\/v2\/pages\/405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dyses.it\/2026\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dyses.it\/2026\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dyses.it\/2026\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dyses.it\/2026\/wp-json\/wp\/v2\/comments?post=405"}],"version-history":[{"count":8,"href":"https:\/\/www.dyses.it\/2026\/wp-json\/wp\/v2\/pages\/405\/revisions"}],"predecessor-version":[{"id":771,"href":"https:\/\/www.dyses.it\/2026\/wp-json\/wp\/v2\/pages\/405\/revisions\/771"}],"wp:attachment":[{"href":"https:\/\/www.dyses.it\/2026\/wp-json\/wp\/v2\/media?parent=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}